Analytics statup Mixpanel has launched a new page on its website that co-founder Suhail Doshi described as “TED for analytics.”
The goal, he said, is to help companies get a better understanding of what kind of data to collect and how to use it. To that end, Mixpanel invites experts to its office on a six weeks or so for an “office hours” event where they deliver lectures to customers and other friends of the company. Now Mixpanel is sharing those videos with a larger audience. Doshi emphasized that he’s aiming for general education, not the promotion of Mixpanel products or customers.
“One of the biggest things we’ve found is that the world simply doesn’t know what to measure,” he said.
For example, one the speakers was Itamar Herzberg, head of consumer and creator quantitive analysis at YouTube (which is not a Mixpanel customer and instead built its own analytics tools). Herzberg talked about on when to use data and when to use educated guesses, and also how to use analytics “at scale” — I’ve embedded the video of his talk below. Other speakers include Zack Onisko, director of product growth at BranchOut; Christine Brumback, director of product at FitBit; and Danny Hernandez, project manager at Twitch.
Again, Doshi said there’s no pressure for speakers to conform to a specific agenda, but he did say that they are likely to share similar views on analytics — in his words, they’re probably “tracking the same kinds of things Mixpanel is tracking.”
You can browse the videos here.
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. Mixpanel’s mission is to help the world learn from their data, by offering a sophisticated analytics platform that companies can use to understand how users behave. Mixpanel performs all of their data analysis in real-time.
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. Mixpanel’s mission is to help the world learn from their data, by offering a sophisticated analytics platform that companies can use to understand how users behave. Mixpanel performs all of their data analysis in real-time.
Source : feedproxy[dot]google[dot]com
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